Case Study: Building a Lead Engine from Scratch

The Challenge
T. Marie, a solo founder launching her digital consulting agency, had everything except traction—no active lead pipeline, no sales process, and no tech setup to support outbound outreach. With no existing revenue and limited bandwidth, she needed to start generating qualified leads, fast—without hiring a team or relying on clunky manual processes.

The Solution
We built a fully automated, end-to-end lead generation and outreach system designed for early-stage momentum—one that could run daily with minimal input from T. Marie.

Here’s what we delivered:

•  Lead Scraping + Categorization We scraped niche-specific leads and enriched them with relevant data. Each contact was categorized by industry, business size, and lead quality—using lightweight AI prompts and filtering logic.
• AI-Powered Outreach Sequences Cold emails were dynamically written using OpenAI and personalized based on each lead’s category. Follow-up logic was layered in to stay top-of-mind without spamming.
• Automated Booking & Follow-Through Once replies came in, leads were routed to Calendly for call booking, tagged in the CRM, and queued for warm follow-ups—all without lifting a finger.
• Assisted Outreach + Inbox Management We supported the early stages of the outreach to help warm leads and ensure no replies were missed—bridging the gap until the system could run fully solo.

Stack Used

• Apify – Lead scraping
• OpenAI – Cold email writing + categorization
• Make.com – Flow logic, outreach automation
• Instantly – Email sequencing & reply tracking
• Airtable – Lead database
• Calendly – Discovery call booking
• Google Workspace – Inbox + calendar sync

Results

• Lead pipeline built from zero in under 2 weeks
• Qualified leads consistently delivered each week
• Discovery calls booked on autopilot without founder follow-up
• No additional hires or software needed—just clean automation

Ready to Put Your Lead Gen on Autopilot?

You bring the vision—we’ll handle the systems, flows, and follow-ups.

It’s not magic. It’s JustAutoPilot.